Business transformation is something that cannot be stopped. It has evolved from marketing and advertising, but there are more opportunities than ever before. What was once dominated by creativity is now catapulted by advancements in tech and automation. Forrester Research, a leading market research firm, is taking a closer look into how creativity and technology are impacting the marketing landscape. They found that marketing tech and ad tech are not generating the ROI that is needed to be competitive in today's digital age. As an alternative, creativity can grow revenues by $19 billion, more than two-thirds of their estimates. Recent studies have shown that creativity is the biggest driver of non-incremental growth. When done well, its impact on a business is felt in several different ways. It improves long-term brand health, supports sales spikes, changes how people look at your company and it can increase the value of your company by up to 150%. We should expect similar results...
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