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Every person has a story to tell. This story includes what they do, how they do it, and who they do it for. A personal brand is a way to tell your story and differentiate yourself from the rest.  What is a Personal Brand? It is establishing a distinct persona that differentiates you from your competitors. It means portraying yourself in such a way that people have the perception of who you are — it’s about making your writing style and personality unique and remarkable. As society becomes more connected through social media, many people are discovering the importance of developing their own personal brand to express their story and differentiate themselves from the rest. A special brand extends who you are, and that identity is a powerful tool in telling. A strong personal brand helps people understand who you are as a person and what your skill set entails. Personal branding is an essential tool in today’s job market — especially because more employers are judging potential candid...