Business transformation is something that cannot be stopped. It has evolved from marketing and advertising, but there are more opportunities than ever before. What was once dominated by creativity is now catapulted by advancements in tech and automation. Forrester Research, a leading market research firm, is taking a closer look into how creativity and technology are impacting the marketing landscape. They found that marketing tech and ad tech are not generating the ROI that is needed to be competitive in today's digital age. As an alternative, creativity can grow revenues by $19 billion, more than two-thirds of their estimates. Recent studies have shown that creativity is the biggest driver of non-incremental growth. When done well, its impact on a business is felt in several different ways. It improves long-term brand health, supports sales spikes, changes how people look at your company and it can increase the value of your company by up to 150%. We should expect similar results...
LinkedIn is social media's best-kept secret. It has over 575 million members in 200 countries and territories. It can be a great tool for networking with people and getting your name out there when used correctly. This social media site can help students maintain their professional identity. Using it efficiently can help them land a job or internship through connections with recruiters. Though LinkedIn is not the only social network that college students should be using, it can be a great tool to use to grow their professional network. In the last decade, LinkedIn has become a popular and common way for employers to find new employees. LinkedIn helps students connect with potential employers and provides many different skills to learn through its learning platform. It also serves as a good place for future college students to explore their career interests and their potential school matches. Even though there are still other ways for students to apply for jobs, such as posting job ...